How Top Marketing Teams Benefit From JIRA

 A top marketing company performs activities on various platforms: Social Media, Content, Email, Product, PR, Ads and so on. However , each segment has its own set of challenges and complexities according to its use case.  But most importantly, They all share something in common: they must oversee all segments effectively and within scheduled timelines.

How do efficient marketing teams accomplish this? They take help of sophisticated excel sheets, back and forth emails and countless meetings. But, what about shared assets and media files? They can be found anywhere in different devices to email attachments to multiple applications.

It only signifies that a marketer’s job is scattered throughout the process which creates roadblocks, delayed timelines and hindrances. What if we tell you there is a solution to this? A much better method. A tool whose entire existence is built around to manage projects where everyone can see and keep all shared information in a single place.

  1. Email Marketing

For higher email click rates, it is the responsibility of a marketer to design and deploy an email better suited to a niche customer segment. Only when the email is relevant, the customer will open it. To ensure relevancy, the email has to do well in most sections. I.e good quality design from design team , relevant announcements from strategy team, catchy subject and content from content team, no spam inbox email from IT team and so on. All departments must coordinate effectively to ensure higher opening rates.

  • Social Media

Tracking with the content team, coordinating with the design team, reviewing ad budgets with the sales team,  Social Media Management can easily be a nightmare if not executed perfectly. JIRA helps to keep track of tasks and put all relevant information in one place for easier management.

  • Product Marketing

It is the PMs who know the whereabouts of media files, approvals, statuses, updates, videos , documents and what not. In JIRA, one can manage an agile project with implementation of epics and sprints.

  • Creative Marketing

Smart creative works with visible results motivate a creative team. GIF, Videos, Graphics all need expertise of multiple teams to effectively convey the vision. Teams can gather requirements and feedback all at one place. Furthermore, tasks can be tagged as In Progress, Done , Under Review to effectively check the status and clear required dependencies.

  • Content Marketing

For a marketer, Words are mightier . Blogs, Presentations, Brochures, Docs or Press Articles, all need the right choice of words to the right audience group. Only then the audience can relate with the story . JIRA helps you gather feedback from SMEs for creating a narrative where the audience can evoke an emotion.

If you want to make the organization smarter and efficient, reach out to us.

About Us :

Ziggle Tech is an award winning ecommerce development company in New York who is helping enterprises to exploit the evolving world of cloud, digital, and platforms through digital transformation. Ziggle Tech has received numerous accolades in Shopify Design and Development New York & Magento Design and Development in New York.

Some highlights and achievements:

As a global organization, our expertise includes digital transformation consulting, eCommerce design & development, redesigning, rebranding & replatforming websites, cloud infrastructure development, digital media marketing, and digital platform engineering.

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