How to make my ecommerce site faster?
When it comes to the user experience, speed is crucial. Nobody enjoys a sluggish website, computer, or application. A slow website, however, can really cost you customers if you run an online store. According to one study, a one-second delay in page load time leads to a 7% loss in conversions, an 11% drop in page views, and a 16% drop in customer satisfaction.
The
speed of your ecommerce site now influences your SEO rankings in addition to
user experience and sales. Speed is a significant user experience indicator and
ranking factor for search engines like Google. In actuality, user experience
metrics like bounce rate and website speed are the only ones that Google's page
experience search update is concerned with. Your ecommerce website will receive
freer search engine traffic if it loads more quickly.
Let’s look at some simple ways to
improve the speed and performance of your ecommerce store:
·
Pick a better
ecommerce hosting company: Any improvements you make to your website's ecommerce
performance will be ineffective if your store is hosted poorly. Different
WordPress hosting providers exist. You should pick an ecommerce hosting company
that complies with the following criteria for better performance:
1. Offers a reliable and current
platform on which to host your ecommerce store.
2. It is prepared for usage with
WordPress, Woo Commerce, or any other ecommerce plug-in you might choose.
3. Their servers are performance- and
speed-optimized. This entails integrated caching, security, and other
performance-enhancing features.
·
Install a
caching plug-in for WordPress: A dynamic ecommerce platform
is WooCommerce. This implies that all of your product information is kept in a
database and that whenever a visitor visits your website, product pages are
generated. WordPress must execute the same procedure again to accomplish this.
Your ecommerce store will slow down and possibly crash if numerous people visit
it at once.
· Reduce Size of
Page: Kilobytes
are used to quantify page size. All page elements, such as graphics,
JavaScript, and CSS, are included. The better, the smaller the page size. Don't
embed large objects or photos; instead, construct your pages with load times in
mind. By saving the page from the browser as a web archive folder on your PC,
you can quickly determine the page size then gauge the folder's size. Whenever
possible, try to maintain page loads to 3 seconds or less, unless your
e-commerce site needs more complex visuals to bring in money.
· Compress Data: The size of the data
supplied to a browser can be decreased by using Gzip or another compression
tool. Before providing data in response to a client request, compression is
performed on the server side. It takes developer expertise to change the server
configuration files required for this. Make sure your customers aren't using
outdated browsers like Internet Explorer 4 before activating data compression,
as Gzip is incompatible with them.
· Specify image dimensions: Images should have height and width
specifications so that the browser can generate placeholders for them and load
both the page and the images at once. The size of the image on the page is
frequently not specified when retailers create an image. As a result, the
browser must fully load the image before moving on to another activity, which
takes longer. Each picture should have simple height and width properties so
that the browser can recognize its size and accommodate it while loading other
elements of the page.
· Platform Configuration Optimization: Choose the best options if
you use a hosted or licensed e-commerce platform to reduce the time it takes
for pages to load. The majority of systems allow little adjustments that can
result in big gains. For example, file compression, a content delivery network,
and other speed improvements are supported by Magento's default configuration.
These platform improvements can be made by the Magento administrator of a
retailer.
· Utilize less "round trips": By merging numerous files,
you can reduce the number of "round trips" to the server. As an
illustration, access the server first, and then aggregate several JavaScript
files into one file rather than accessing them separately. This compels the
browser to send a single request rather than several, cutting down on load
times. To assist with this, a number of tools and methods are available, such
as CSS Sprites, which permits the loading of numerous pictures in a single
request.
Comments
Post a Comment